Def Jam Icon predictions rise following strong March results

Electronic Arts Inc’s (NASDAQ: ERTS) Def Jam Icon (Xbox 360) rose 12.39% yesterday to 40.81 DKP (forecasts 408,100 copies sold globally) following NPD’s report that the game sold 148,000 copies in the US in March.

The game stock had traded in the 32 DKP range for months before climbing 15.8% prior to NPD’s data release. Chatter on the street began building expectations that the game had a strong March debut. These expectations were beaten by the data in NPD’s report, making the game stock the best performing stock on the simExchange in yesterday’s trading. Def Jam Icon (Xbox 360) continues to rise today, up 6.05%, to a global prediction of 432,800 copies.