"Think of it like fantasy football for the games industry" - 1UP.com on The simExchange

Leading gaming site 1UP.com has published a story discussing the relevance of the simExchange to gamers as "fantasy football for the games industry" and to the games industry as "a tool. . .to gauge public opinion before making their marketing or production decisions." The author, Alan Wong, also explains the role financial markets play in aggregating information, from real futures markets to the defunct terrorism futures market.