Xbox 360 shares rise as sales top 6 million

Today, Microsoft announced its next generation Xbox 360 console has sold over 6 million units worldwide. Shares of Xbox 360 rose +69.24 DKP (+2.00%) in response to the console's successful first year. Short-term risk continues with the introduction of Nintendo's Wii and Sony's PlayStation 3 to add competition for this holiday season. With the lack of Halo 3 to take attention off the PS3 for the holidays, the Xbox 360 may have to look to the lack of PS3 supply to divert customers its way. The existing install base for multiplayer gaming on Xbox Live should also help as gamers may wait for the online multiplayer user base to mature before picking up competing consoles.