October NPD Report and Futures Expiration

The simExchange's October Preview Report is now up. The report covers:

• Wii and Nintendo DS expected to lead their product groups
• 40GB PS3 Model expected to increase sales
• Activision expected to dominate the holidays
• First-person shoots are cannibalizing each other's sales
• Halo 3 sales not affected by PS3 hardware news or PS3 exclusives
• Sony continues to struggle with its PS3 exclusives

NPD Futures for October will expire at the end of the day on Wednesday, November 14. NPD will be reporting October sales data the evening of Thursday, November 15 (after the stock market closes).

Our analyst Jesse Divnich recently participated in Game Informer's Holiday Analysis panel. Check out the report here.