Super Mario Galaxy IPO successful

Nintendo Co Ltd's Super Mario Galaxy (Wii), +5.00 DKP (+1.11%), shares were offered to the public on Monday for 450 DKP (forecasts 4.5 million copies sold worldwide over lifetime). The market snapped up 60,886 shares, second only to Electronic Arts' Spore (PC), -4.60 DKP (-1.51%), IPO last Thursday, which had 97,543 shares traded. Many had believed the 450 DKP IPO price, the highest on the simExchange on record, would be too high.

The Spore (PC) IPO had insufficient shares at IPO so that the shares ballooned upward from 200.00 DKP to 305.00 DKP (+52.5%) as participants wanted to add Spore (PC) to their portfolio for the first time. The stock then moved higher to 374.53 DKP (forecasts 3.74 million copies sold worldwide over lifetime) the next day. However, the price move was a result from a limited supply and not an indicator of Spore (PC)'s sales, so the price quickly deflated once buyers finally got their shares. Unlike the Spore (PC) IPO, Super Mario Galaxy (Wii) shares had been offered all day for 450.00 DKP so that all market participants had the opportunity to make it part of their portfolio. This provided sufficient liquidity and resulted in no artificial price explosion after the IPO.